Let’s face it!
Would you visit an eCommerce app if it lags, is unresponsive, and is cluttered with multiple icons and confusing fonts?
Well, you have got the answer in your mind!
That’s the reason, it’s important to build a solid eCommerce app that not only looks beautiful but provides a seamless customer experience.
Did you know?c
Nearly 50% of digital shoppers think that the only way to judge an eCommerce app is by its range of features and mobile responsive designs.
It is no secret that an effective e-commerce app can be the key to unlocking explosive growth for your business.
But with so many apps vying for attention, what features will make yours stand out?
Let’s dive in!
Top 10 Features to Include in eCommerce Apps
Here is a list of the top 10 features to include in eCommerce apps.
1. Seamless Audio experience
Recently, many apps have added the Audio experience. as a plus point to their applications. Popular dating app Hinge is one such example, which recently rolled out an audio feature that allows users to upload a 30-second-long clip onto their profiles.
On top of that, the beloved music app Spotify has started enabling users to create in-app podcasts on numerous tiers properly. This enables the eCommerce business to not only leverage consumer behavior through this new audio experience but will also give a headstart in taking retail apps to a different level – at least the experts claim such audio experience providing e.to be coming soon.
2. Buy-now-pay-later
One of the mainstay among purchase channels and is now gradually becoming an expected buy-now-pay-later (BNPL) feature service like Afterpay, says KPMG. It enables users to buy something and pay for it in multiple payments as they use cancelled. By 2026, BNPL transactions will rise by more than $450 billion. It said that consumers and shoppers tend to make heavy installments by BNPL rather than from credit cards.
3. CTV advertising
An upcoming trend within the eCommerce industry that disrupts any previous marketing landscape, is without a doubt CTV, better known as Connected TV advertising. With the Google third-party cookies crumbling down and the recent Apple iOS 14.5 update, most of the eCommerce business platforms have reached their limits to reach their relevant audience while complying with new privacy standard protocols.
4. Headless commerce
Digital agility is the name of the game these days when it comes to keeping your eCommerce applications competitive. The ever-living changes in consumer behavior are the reason why eCommerce app features need to perfectly slot into it which has led entrepreneurs to integrate headless features for a better end-user experience.
Forbes says that headless technologies raised $1.65 billion between 2018 and now, so you can see how popular services like them are. More B2B Headlines This headless architecture feature also makes use of APIs to communicate with the frontend process, backend process, systems, tools and consumer at the frontend (real-time information exchange).
5. Augmented Reality Assistance
The utilization of AR assistance in the context of shopping does not represent a novel development. Among the multitude of advanced functionalities inherent to eCommerce and mCommerce applications, the AR assistance feature has emerged as particularly prominent.
Validating this observation, a contemporary survey focusing on trends influencing the retail sector projected that approximately one-third of the US population engages with AR technology during the process of online purchasing.
This is exemplified by prevalent eCommerce platforms, such as Amazon, which incorporate the AR assistance feature allowing users to virtually try out products within the application on a real-time basis.
6. Social media integration
The incorporation of social media stands as the most robust and expansive eCommerce attribute within the retail technology realm. The embedding of social media capabilities within a business application facilitates user processes such as login, registration, and the dissemination of product information. This exemplifies yet another advantageous mobile eCommerce feature, which enables users the ability to share assorted discount codes or promotional efforts on their social media platforms.
Additionally, users possess the capability to post any accomplishments attained within the app, thus fostering brand awareness and contributing to an increase in sales.
7. Great user experience
The market is abundant with intuitive and user-friendly applications, resulting in a scenario where users will readily abandon an application if it fails to meet their expectations. This underscores the paramount importance of UI/UX design company for your application’s success and user retention. Users engaging with your app should perceive the overall experience as distinctive and superior compared to other competing applications. Individuals investing their time and financial resources in your application should deem it as valuable.
8. Super-fast checkout
Since checkout is the ultimate stage of any conversion, a swift and seamless checkout process is vital for your eCommerce mobile application. Any contemporary eCommerce app must incorporate functionalities such as automatic checkout details retrieval from user profiles and guest checkout options. Users should be able to finalize transactions with minimal time and exertion, a critical aspect in addressing cart abandonment concerns.
9. Offline Functionalities
Availability of some key features on the app in offline mode: Everything about this kind of shopping can be a key to giving the user an unforgettable shopping experience. In such situations, customers should be able to use some of the features even if they are offline or have intermittent internet connectivity. Say, for those commuters experiencing signal drop-off is the worst, we know – we are sorry! – wink, while active purchase might not be available otherwise, they should be able to browse and save the products and come back to purchase them when their internet is back.
10. Push Notifications
Push Notification Enable users for owned product announcements, who saved items, with features like a Shopping cart return notification, Flash sale notifications and Product-specific deals and offers. These gentle reminders feel like communication between your brand and the customers. When you talk about push notifications vs email campaigns, the former is an effective way of capturing consumer attention directly as compared to via email.
Final Thoughts
So, that’s a wrap to the top 10 features that every eCommerce app should have! There It is no secret that launching your eCommerce app can bring many benefits to your business. Ensure you choose the right professional mobile app development agency that can help you build a solid, responsive, and scalable eCommerce app, infused with modern features.
